HERE is an article that talks about Timex's new campaign idea of their belief that their watches initiate conversation. This commercial was made in India in 2008, and the first step of this campaign of them putting it out there that Timex's are "conversation starters." The director's goal of the commercial was to show how the watch can be an icebreaker between two random people in any type of situation. They are getting at the point that you will get attention when you wear this watch. Timex is trying to go beyond the standard form of what a watch can do; they want to be of a different kind.
Friday, April 26, 2013
Timex: Conversation Starters
HERE is an article that talks about Timex's new campaign idea of their belief that their watches initiate conversation. This commercial was made in India in 2008, and the first step of this campaign of them putting it out there that Timex's are "conversation starters." The director's goal of the commercial was to show how the watch can be an icebreaker between two random people in any type of situation. They are getting at the point that you will get attention when you wear this watch. Timex is trying to go beyond the standard form of what a watch can do; they want to be of a different kind.
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